Category Archives: Packaging

The Evolution of the Ketchup Packet

Heinz has FINALLY done it! Do you all remember the days when this was your only option for a ketchup packet? Do you remember how hard it was to get it open? Or how you could NEVER get all of … Continue reading

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Pepsi Unveils it’s New Eco-Friendly Bottle

PepsiCo Inc. on Tuesday unveiled a bottle made of 100% plant material, which it says beats the technology of competitor Coca-Cola (whose current eco-friendly bottle is made of 30% plant material) and reduces its potential carbon footprint. The bottle is made from … Continue reading

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Is swaying from your brand loyalty really a bad thing??

For my male readers, let me start with this disclaimer: I hope that you don’t fray from reading this blog based on the subject matter as it contains many great points on the customer experience. Is swaying from your brand … Continue reading

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Kudos on your packaging private label brand…

So, I know out in the business world there is much debate on private label brands and National brands… and having worked for both a company who was really trying to stick to promoting their National brand and a company … Continue reading

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