Category Archives: Marketing

Building a website for class

As many of you know, I’m currently enrolled at Boston University in the Master’s of Science in International Marketing Management program (yep, say that three times fast…) Anyways, I am currently enrolled in AD737- Innovative Marketing Techniques. This is my … Continue reading

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Choosing a Grad School

As I noted in my last post, I recently got accepted and started my first class for my graduate degree.  This wasn’t something that just happened for me.  I have been researching grad schools and degrees for the past 2 … Continue reading

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What’s in your office? (and what does that say about you?)

I was sitting at my desk with a “to-do” list more than a mile long and never enough time to do it, a full calendar of meetings and conference calls to attend, hadn’t eaten lunch yet and a last minute … Continue reading

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Ideas please…

As I am embarking on a new consulting project, in addition to a new marketing plan to help grow his business, my new client is looking for some ideas on what to do for the holidays.  As everyone who works … Continue reading

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QR codes in Mailings on the Increase

If you have gotten any mail lately and thought that there has been a dramatic increase in the use of QR codes (aka mobile barcodes or 2D barcodes) your’re right, there has. The US Post Office is doing a Mobile … Continue reading

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Best Practices

So I got a copy of this today from a very wise friend of mine (that I also happen to work with).  I found it very enlightening and something that I am happy to hang up in a spot I … Continue reading

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Good For Chiquita and Good For You Too!

I am not really all about promoting products unless I really do think they are great.  And Chiquita has really done something great with their new product- Chiquita Crushed Fruit Snack.  Not only is this product made with 100% fruit…believe … Continue reading

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