Category Archives: Advertising

Building a website for class

As many of you know, I’m currently enrolled at Boston University in the Master’s of Science in International Marketing Management program (yep, say that three times fast…) Anyways, I am currently enrolled in AD737- Innovative Marketing Techniques. This is my … Continue reading

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Ideas please…

As I am embarking on a new consulting project, in addition to a new marketing plan to help grow his business, my new client is looking for some ideas on what to do for the holidays.  As everyone who works … Continue reading

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QR codes in Mailings on the Increase

If you have gotten any mail lately and thought that there has been a dramatic increase in the use of QR codes (aka mobile barcodes or 2D barcodes) your’re right, there has. The US Post Office is doing a Mobile … Continue reading

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Good For Chiquita and Good For You Too!

I am not really all about promoting products unless I really do think they are great.  And Chiquita has really done something great with their new product- Chiquita Crushed Fruit Snack.  Not only is this product made with 100% fruit…believe … Continue reading

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QR Codes and 2D Barcodes

If you look around, anywhere, you are bound to see a 2D barcode or two around.  You can find them on direct mail pieces, window banners in retail stores, catalogs and magazines, weekly ads, in-store signage, product packaging, fact tags … Continue reading

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The man in the chair

Awhile back, I went to a marketing seminar and they played this video for us. It was very entertaining to see how different things are now in terms or marketing to consumers, but in the end, the fundamentals are still … Continue reading

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Preserving tradition or just out to make money??

Ok, I remember last year when the Cubs and Wrigley Field were up for sale, and we all heard from the Ricketts family about how “We are Cubs fans”… but are they really?  I remember hearing how they wanted to … Continue reading

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